Maxwell House is coming out with a new sub brand: Mysa Drip Coffee Beans. The definition of "Mysa" is: To engage in an activity that is comfortable and pleasurable, especially at home; being content & cozy. This new coffee line lives at grocery stores for customers to pick up, or online so that the package can arrive straight to one’s doorstep. Mysa gives people more incentive to stay at home where they are comfortable, cozy, and safe from the spread of the pandemic.
For this project, I will be designing a more contemporary, high-end, & organic coffee brand. This project consists of conducting a new logo, packaging design, and social media advertisements to help promote Maxwell House’s new and organic sub brand.
APPLICATIONS USED: INDESIGN, ILLUSTRATOR, PROCREATE.
MYSA ADVERTISEMENT
MYSA SOCIAL MEDIA CAMPAIGN
Eva Huzella
Student Project
Branding & Advertising
Fall 2020
